Evolution is continuous.

Technology is progressing faster than ever. Content and data is expanding exponentially. And consumer preferences and behavior seem to turn on a dime. Yesterday it was Groupon. Today it is Snapchat.

Companies that can't keep up will die. Those that can will survive. But those that drive change will win.

Strategy requires making.

The only way to get out of a red ocean is to swim to where no one is right now. Unfortunately, traditional strategy and planning don't work there. You can't size a market that doesn't exist yet. You can't examine competitors when they haven't launched yet. You can't apply the rules because there are none.

True innovation emerges from chaos. In that space, there's only one way to progress, and that is to create. Makers move forward, analysts get left behind.

Speed is the advantage.

Inventing the future takes time, but it must be pursued with a sense of urgency. Only two out of ten new ventures succeed. The idea is to get through the other eight as fast as possible. And no one fails faster than we do.